| Style is the name of the game with this Swatch Wheeling men's chronograph watch, which features a sublime silver-tone aluminum watch case and bracelet band with a soft, satiny finish. The sunray sky blue dial includes three chrono subdials (enabling you to time events down to 1/10 of a second), silver stick markers with luminous tips, small minute indexes, and luminous-tipped black skeleton hands (with seconds hand). It's accented by a flattened silver bezel with engraved Swatch logos. Other features include precise Swiss quartz movement, date window at 4 o'clock, and water resistance to 30 meters (99 feet)--enabling it to withstand splashes and snowspray, but not suitable for swimming. Swatch Chronograph A Swatch Chrono watch includes a stopwatch mechanism, which makes it possible to measure and record short times. By clicking on the push buttons, the hands of the chronograph (seconds, minutes, hours) can be started, stopped, or reset to zero. About Swatch In the mid 1970s, the Swiss watch industry was in the midst of its worst ever crisis after facing stiff competition from Japanese-made brands. The Swatch brand was launched in 1983 with the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined top quality with a highly affordable price. Today, after sales of over 200 million watches, the Swatch Group has grown to include brands such as Omega, Longines, Rado, Mido, and Pierre Balmain as well as the original Swatch brand. The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch," but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was "Second Watch." |